To Shift Dementia Care Culture™ around the world from crisis to comfort.

To shift the dementia care culture worldwide, from crisis to comfort by giving a voice to all; as to how dementia care is perceived, received and delivered. Our goal is to improve delivery systems and the quality of life for those living with dementia and their care partners – families, professionals and the public at large. Alzheimer's Speaks believes in providing individuals, businesses and communities' tools, products, concepts and services to assist them in developing and improving their own dementia care culture. In doing so, people are able to live independent and purpose filled lives for as long as possible, no matter what stage of the disease they are in.

  • To build a respected international brand known for dementia care; being creative, collaborative, realistic, educational, inspiring and hopeful in the arena of dementia care.
  • To build platforms and resources for dementia care which are inclusive, easy to navigate and economically friendly.
  • To be the number one media host for dementia care worldwide: constantly investigating and educating the world about new and effective efforts to shift our dementia care culture.
  • To invoke change and enhance the quality of life for all dealing with dementia.
  • To develop a company philosophy of unlimited thought, achievement, and life balance.
  • To create a work environment based on fun, compassion, lifelong learning and a passion to make things better on a daily basis.
  • To use Emotional Based Training™ to shift hearts and mindsets as to how dementia care is perceived, received and delivered in our world, which in turn will activate a new heart set to ignite change in our dementia care culture.
  • To provide engaging platforms to educate people throughout the globe via tools, products, services and programs that will assist people with the variety of needs and roles involved in our dementia care culture.
  • To lead by example.
  • To build collaborative efforts for dementia enhancing those whose lives are affected by dementia.
  • To launch multiple training programs and tools which will target all care partners active and inactive in our communities; be it family, friends, co-workers, businesses that are memory impaired specific or not.
  • To continue to develop, expand and refine our social media for dementia to be economically responsible.
  • To partner with sponsors and advertisers who believe it is possible to improve our global dementia care culture by working in collaboration and sharing knowledge.
  • To align with fascinating people around the world who are doing amazing work to shift our dementia care culture.
  • To create a PR campaign that breaks down societal barriers and stigmas associated with dementia; assisting in a global shift in our dementia care culture.
  • To shift the public’s perception of dementia care from one of crisis; to one of a natural and normal state of being.



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